In the 2022 vintage (2022-2023 Wine Campaign(*)), the total production of Vitis vinifera grapes in the Demarcated Region of Madeira was 4.032 tonnes. With the exception of some small quantities that grape growers reserved for their own consumption, 90,8% of the production was sold to companies engaged in the production and trade of fortified wine with Denomination of Origin (DO) «Madeira» or «Vinho da Madeira» and about 4,8% to companies engaged in the production and trade of wines with the DO “Madeirense” and with Geographical Indication (GI) «Terras Madeirenses».

The 2022-2023 Wine Campaign ^(*) was of about 34.654 hectoliters of fortified wine with the DO «Madeira» or «Vinho da Madeira», 2.298 hectoliters of wine with DO «Madeirense», 23 hectoliters of quality sparkling wine DO «Madeirense». It was not produced wine with GI «Terras Madeirenses».

^(*) The Wine Campaign goes between 1st August of each year until the 31st July of each year.

In 2022, the commercialization of Madeira wine was 30.565 hectoliters, representing the EU countries with a market share of 69,5%, being the main destination of this wine, with special emphasis on France (27,7%), Portugal (19,1%) Germany (9,0%) and Belgium (4,6%). Naturally, the national market, with a share of 19,1%, is a major consumer of Madeira wine, especially here where Madeira wine is marketed in the region itself (15,2%).

Outside the EU, according to the figures listed in the table below, the major markets for Madeira wine are Japan (8,0%) United Kingdom (7,1%), United States of America (6,6%) and followed by Switzerland (3,1%).

Upon further analysis of the commercialization of Madeira wine according to different types and ages, it can be seen that the most traded wines, depending on the degree of sweetness (with or without indication of age), are the sweet and medium dry wines, and among the wines named after their grape variety, the most popular wines are of the Tinta Negra variety, followed by Malvasia and Boal.

The commercialization of Madeira wine is focused mainly on new wines (circa 3 years of age), and for those wines with an indication of age, at the level of 5 to 10 year-old wines. In regards to Madeira wines named after their grape variety, the trading volume is equally higher in the range of wines with 5 and 10 years of age, with exception for the grape varieties «Terrantez» whose commercialization volume is superior for the 20 years of age and « "Frasqueira" and the grape variety «Tinta Negra» whose commercialization volume is superior for the 5 years old and "Colheitas".

In 2022, the sales of wine with DO or IG were 1.463 hectoliters, from which 1.324 hectoliters with the DO “Madeirense”, 8 hectoliters for quality sparkling wine with DO «Madeirense» and 131 hectoliters of wine with the GI “Terras Madeirenses”. The main market for these wines is the regional market, representing around 68% of the destination of these wines, followed by Mainland Portugal with 13.5% and the United States of America with 12.8%.

Analysing the commercialisation of wine with DO "Madeirense" and wine with IG "Terras Madeirenses" it can be seen that in 2022 the most commercialised wines were white wines (46.3%), followed by rosé wines (30.7%). Red wines corresponded to 23% of sales.