In the 2025 harvest (2025-2026 Wine Campaign ^(*)), the total production of Vitis vinífera grapes in the Madeira Viticultural Region was around 2 874tonnes. With the exception of a small amount that winegrowers set aside for private consumption, 89,95% of production was sold to companies dedicated to the production and trade of fortified wine with the Denomination of Origin (DO) «Madeira» or «Vinho da Madeira», around 8,47 % to companies dedicated to the production and trade of wines with the DO «Madeirense» and with the Geographical Indication (GI) «Terras Madeirenses», and around 0,87% was sold for the production of non-certified wine (without DO/GI).

In the 2025-2026 Wine Campaign ^(*), provisional production was around 24 518 hectolitres of DO «Madeira» fortified wine, 1 712 hectolitres of DO «Madeirense» wine, 68,5 hectolitres of DO «Madeirense» quality sparkling wine and 179,6 hectolitres of non-certified wine. No GI «Terras Madeirenses» wine was produced.

^(*) The Wine Campaign goes between 1st August of each year until the 31st July of each year.

In 2025, «Madeira Wine» was marketed in approximately 30 552 hectolitres, representing the European Union countries, with a market share of 70,4%, the main destination for this wine, with particular emphasis on France (29,6 %), Portugal (18,4%), Germany (8.4 %) and Belgium (5.2 %).

The national market, with a share of 18.4 %, is of great importance, with 15,3 % of «Madeira Wine» being commercialised in the region itself.

Outside the European Union, the main markets for «Madeira Wine» are Japan (7,8%), the United Kingdom (7,3%), the United States of America (6,8%), Switzerland (2 %) followed by Canada (1,1 %).

Analysing the marketing of «Madeira Wine» according to the different types and ages, it can be seen that the most marketed wines, depending on the degree of sweetness (with and without indication of grape variety), are sweet, medium-sweet and medium-dry wines. Among the wines labelled with the grape variety, the most sought-after are those made from the Tinta Negra grape variety, followed by the Malvasia and Boal grape varieties.

The commercialisation of «Madeira Wine» is mainly at the level of current wines (around 3 years old) and, with regard to wines with an indication of age, at the level of 5 and 10 year old wines.

With regard to “Madeira Wine” with an indication of the grape variety, the volume of sales is also higher in the 5- and 10-year-old wine range, with the exception of Bastardo wine, whose sales volume is higher than that of 5- and 20-year-old wines, Malvasia Cândida wine, whose sales volume is higher than that of “Frasqueiras” wines, wines from the Terrantez grape variety, whose sales volume is higher than that of 20-year-old wines, and wines from the Tinta Negra grape variety, whose sales volume is higher than that of everyday wines and wines aged 5 and 10 years.