In the 2024 harvest (Wine Campaign 2024-2025 ⁽¹⁾), the total production of Vitis vinífera grapes in the Madeira Viticultural Region was around 3 232 tonnes. With the exception of a small amount that winegrowers set aside for private consumption, 90.9 % of production was sold to companies dedicated to the production and trade of fortified wine with the Denomination of Origin (DO) «Madeira» or «Vinho da Madeira», around 7.8 % to companies dedicated to the production and trade of wines with the DO «Madeirense» and with the Geographical Indication (GI) «Terras Madeirenses», and around 0.4 % was sold for the production of non-certified wine (without DO/GI).

In the 2024-2025 Wine Campaign ⁽¹⁾, provisional production was around 27,827 hectolitres of DO «Madeira» fortified wine, 1,784 hectolitres of DO «Madeirense» wine, 18 hectolitres of DO «Madeirense» quality sparkling wine and 88 hectolitres of non-certified wine. No GI «Terras Madeirenses» wine was produced.

⁽¹⁾ The Wine Campaign runs from 1st August each year until 31st July the following year

In 2024, «Madeira Wine» was marketed in approximately 31 368 hectolitres, representing the European Union countries, with a market share of 69.1 %, the main destination for this wine, with particular emphasis on France (27.2 %), Portugal (20.8 %), Germany (8.1 %) and Belgium (4.2 %).

The national market, with a share of 20.8 %, is of great importance, with 16.8 % of «Madeira Wine» being commercialised in the region itself.

Outside the European Union, the main markets for «Madeira Wine» are Japan (8.2 %), the United Kingdom (7.2 %), the United States of America (6.7 %) and Ukraine (2.1 %), followed by Switzerland (1.8 %).

Analysing the marketing of «Madeira Wine» according to the different types and ages, it can be seen that the most marketed wines, depending on the degree of sweetness (with and without indication of grape variety), are sweet, medium-sweet and medium-dry wines. Among the wines labelled with the grape variety, the most sought-after are those made from the Tinta Negra grape variety, followed by the Malvasia and Boal grape varieties.

The commercialisation of «Madeira Wine» is mainly at the level of current wines (around 3 years old) and, with regard to wines with an indication of age, at the level of 5 and 10 year old wines.

With regard to «Madeira Wine» with an indication of the grape variety, the volume of sales is also higher in the range of wines aged 5 and 10 years, with the exception of the Bastardo grape variety, whose sales volume is higher in the “Frasqueiras” wines, wine from the Malvasia Cândida grape variety, whose sales volume is higher than that of “Colheitas” and “Frasqueiras” wines, wine from the «Terrantez» grape variety, whose sales volume is higher than that of 20 year old wines and “Frasqueiras” wines, and wine from the “Tinta Negra” grape variety, whose sales volume is higher than that of current wines and 5 and 10 year old wines.