In 2022, the commercialization of Madeira wine was 30.565 hectoliters, representing the EU countries with a market share of 69,5%, being the main destination of this wine, with special emphasis on France (27,7%), Portugal (19,1%) Germany (9,0%) and Belgium (4,6%). Naturally, the national market, with a share of 19,1%, is a major consumer of Madeira wine, especially here where Madeira wine is marketed in the region itself (15,2%).
Outside the EU, according to the figures listed in the table below, the major markets for Madeira wine are Japan (8,0%) United Kingdom (7,1%), United States of America (6,6%) and followed by Switzerland (3,1%).
Upon further analysis of the commercialization of Madeira wine according to different types and ages, it can be seen that the most traded wines, depending on the degree of sweetness (with or without indication of age), are the sweet and medium dry wines, and among the wines named after their grape variety, the most popular wines are of the Tinta Negra variety, followed by Malvasia and Boal.
The commercialization of Madeira wine is focused mainly on new wines (circa 3 years of age), and for those wines with an indication of age, at the level of 5 to 10 year-old wines. In regards to Madeira wines named after their grape variety, the trading volume is equally higher in the range of wines with 5 and 10 years of age, with exception for the grape varieties «Terrantez» whose commercialization volume is superior for the 20 years of age and « "Frasqueira" and the grape variety «Tinta Negra» whose commercialization volume is superior for the 5 years old and "Colheitas".