In 2024, the commercialization of «Madeira Wine» was approximately 31.368 hectoliters, representing the countries of the European Union, with a market share of 69.1%, the main destination for this wine, with special emphasis on France (27.2 %), Portugal (20.8 %), Germany (8.1 %) and Belgium (4.2 %).
The national market, with a share of 20.8%, assumes a very considerable importance, with 16.8% being the highlight of «Madeira Wine», which is sold in the Region itself.
Outside the European Union, the main markets for «Madeira Wine» are Japan (8.2%), United Kingdom (7.2%) and United States of America (6.7%).
Analyzing the marketing of «Madeira Wine» according to the different types and ages, it is possible to verify that the most sold wines, depending on the degree of sweetness (with and without indication of grape variety), are sweet and medium dry, followed by semi-sweet wines. Among the wines with an indication of the variety name, the most sought were the Tinta Negra variety, followed by the Malvasia variety and the Boal variety.
The commercialization of «Madeira Wine» is mainly at the level of current wines (around 3 years old) and, in relation to wines with an age indication, at the level of wines aged 5 and 10 years.
With regard to «Madeira Wine» with indication of the variety name, the sales volume is also higher in the range of wines aged 5 and 10 years, with the exception of wine from the Tinta Negra variety, whose sales volume is higher at the level of the current wines and the wine from the “Terrantez” variety, whose sales volume is higher at the level “Frasqueira” wines.