In the 2023 harvest (2023-2024 Wine Campaign), the total production of Vitis vinifera grapes in the Madeira Wine Region was 4,065 tons. Except for a small quantity that winegrowers reserved for self-consumption, 91.0% of the production was sold to companies dedicated to the production and trade of liqueur wine with Denomination of Origin (DO) «Madeira» or «Madeira Wine» and around of 8.2% to companies dedicated to the production and trade of wines with DO «Madeirense» and with Geographical Indication (GI) «Terras Madeirenses».

In the 2023-2024 Wine Campaign, provisional production was around 34,517 hectoliters of DO «Madeira» liqueur wine, 2,354 hectoliters of DO «Madeirense» wine and 36 hectoliters of quality sparkling wine DO «Madeirense». No IG «Terras Madeirenses» wine was produced.

In 2023, the commercialization of «Madeira Wine» was approximately 29,809 hectoliters, representing the countries of the European Union, with a market share of 70.6%, the main destination for this wine, with special emphasis on France (27.9 %), Portugal (20.6 %), Germany (9.6 %) and Belgium (4.5 %).

The national market, with a share of 20.6%, assumes a very considerable importance, with 16.0% being the highlight of «Madeira Wine», which is sold in the Region itself.

Outside the European Union, the main markets for «Madeira Wine» are the United Kingdom (8.0%), the United States of America (6.7%) and Japan (6.0%), followed by Switzerland (2 .7%).

Analyzing the marketing of «Madeira Wine» according to the different types and ages, it is possible to verify that the most sold wines, depending on the degree of sweetness (with and without indication of grape variety), are sweet and semi-sweet wines. Among the wines with an indication of the variety name, the most sought were the Tinta Negra variety, followed by the Malvasia variety and the Boal variety.

The commercialization of «Madeira Wine» is mainly at the level of current wines (around 3 years old) and, in relation to wines with an age indication, at the level of wines aged 5 and 10 years.

With regard to «Madeira Wine» with indication of the variety name, the sales volume is also higher in the range of wines aged 5 and 10 years, with the exception of wine from the Bastardo variety, whose sales volume is higher at the level of wines aged 20 and 10 years, wine from the Malvasia Cândida variety whose sales volume is higher at the level of “Colheitas” and “Frasqueiras” wines, wine from the “Terrantez” variety whose sales volume is higher at the level of wines 20 years old and “Frasqueira” and wine from the “Tinta Negra” variety, whose sales volume is higher at the level of current wines, 5 years old and “Colheitas”.