The Promotion Services of the IVBAM are the operative Services that are responsible for the coordination and management of the dissemination and promotion of the wine, the regional handicrafts, and all other traditional products and regional agri-foodstuffs. It is up to these Services to organise the participation of the IVBAM, or that of some of its services or representatives, in all events of promotional nature and is responsible, to that end, in fulfilling all requirements and protocol that are of its competence. In general, it must also ensure that the role of public relations and communication of the IVBAM is seen to, while also coming up with and developing strategies and marketing and publicity campaigns. Finally, it must undertake market surveys, detect business opportunities, observe how competition behaves and identify commercialisation and distribution channels at the national and international levels.